A life less ordinary – press release



  • You Can Adopt has launched a new campaign, ‘A Life Less Ordinary’, to encourage the public to think differently about adoption and the children waiting longest to find a permanent home.
  • Adopters are needed most for brother and sister groups, older children, children with additional needs and those from ethnic minority backgrounds
  • Children from these groups represent 65% of all children waiting to be adopted, with many facing year-long delays compared to children without these characteristics
  • New survey shows that, while 8%) people in the South West would consider adopting, the majority (over 85%) would prefer to adopt a child aged 1-4[1]
  • While there has been a significant increase in the number of people coming forward to adopt, many often would like to adopt a single, very young child
  • A short film has been released featuring a panel of child ‘experts’ interviewing real life adopters about the rewards and challenges of adopting children who wait longer

 With latest data revealing there are enough prospective adopters for most children waiting to be adopted, the campaign is focused on finding the right adopters for specific groups of children that face the greatest delays in finding a home.

These include children aged five or over, children with additional and/or complex needs, brother and sister groups, and those from an ethnic minority background.

In the South West region, children from these groups represent 65% of all (200) children currently waiting to be placed with a family, according to the most recent data from the ASGLB (Adoption and Special Guardianship Leadership Board, 2021/22). Furthermore, 90 children from these groups in the whole of the South West, have been waiting for 18 months or longer to be placed.

Nationally, compared to children without these characteristics:

  • Children over 5 wait 13 months longer to be adopted from care
  • Children with a disability wait 11 months longer
  • Children in brother and sister groups wait 11 months longer
  • Children from an ethnic minority (excluding white minorities) wait 3 months longer

To reduce waiting times for these groups, the campaign showcases the many life-changing benefits of adopting these children, explores the traits parents need to be resilient adopters, and highlights the support available to adopters and adopted children – highlighting that while some children may be ‘harder to place’, they are not ‘harder to love’.

The campaign also offers additional support and information around adopting children from an ethnic minority background, as the reasons why children from this group typically wait longer are complex and different to those from other groups.

As part of the ‘A Life Less Ordinary’ campaign, new data from You Can Adopt shows that 30.8%) of people in the South West would consider adopting a child. However, showing the need for adopters to come forward specifically for groups waiting longest, the majority are most open to adopting a child aged between 1 and 4 ;wouldn’t adopt a child with additional needs, (e.g., a physical/mental disability), and over 16% wouldn’t adopt a brother and sister group. Cost and lack of space at home were also concerns around adopting children from across all groups.

However, nearly 45%, of those surveyed in the South West, said they would be more likely to consider adopting a child from one of these groups if they knew about the range of support available. The survey also showed that respondents believed the most important criteria were to be ‘patient’, ‘loving’ and ‘kind’ to give these children who wait longest a home.

Mark Owers, Chair of the National Adoption Recruitment Steering Group, said: 

While some groups of children may be seen as ‘harder to place’, they are not harder to love. That’s why we’re shining a light on those children who typically wait longest to be adopted – such as brother and sister groups, older children, children of colour and children with additional needs. We urgently need to bust the myths and misconceptions that may exist around adopting these children and find parents who can give them a loving, stable, permanent home. Most potential adopters already have the skills and attributes they need to change the course of these children’s lives. While it might not always be easy, support is available, and adoption is so rewarding.”

While at first people may not feel confident to adopt brothers and sisters, older children, or those with additional needs, parents of adopted children have emphasised they have many of the same everyday needs and qualities as any other child.

A new survey of adoptive parents showed more than half (55%) felt adopting had been the most meaningful, rewarding experience of their life.[2] Further, while most adopters (57%) did not originally set out to adopt a child from one of the groups which typically waits longer, 54% said they became more open-minded to it as they moved through the process.

As part of the ‘A Life Less Ordinary’ campaign, a new touching film has been released featuring children from these groups forming an ‘expert’ interview panel, asking real adoptive parents questions about what it takes to give these children a permanent home.

View here: Life Less Ordinary- You Can Adopt Campaign 2022

Malcolm and Shelley, from County Durham, who feature in the film, are parents to brothers Kieron and Tyler (who they adopted aged 4 and 5), and Courtney, who they adopted aged 3. They said:

“When we adopted siblings, we always say it brought twice the fun into our lives. They need each other and love each other, and we wouldn’t have wanted to split them up. Then when we adopted Courtney a few years later, it definitely got a bit noisier in our house! We are so honoured to be able to look after our daughter, who has additional physical needs, and see how she has gone above and beyond what might have been expected of her. For anybody adopting a child with special needs, there’s absolutely no reason why they shouldn’t lead a fulfilling and wonderful life. You’re giving them a future they might otherwise not have had. It can be challenging, but we just get on with it and adapt as a family!”

Adam and Daniyal from Newcastle, who also feature in the film, are adoptive parents to 2-year old Samad, who is from a South Asian background. They said:

“With regards to adopting a child from an ethnic minority background, we see it as a definite positive because you’re bringing something extra into your family that you might not have otherwise been able to experience. It just enhances our relationship with our son – to learn and understand his heritage. It means we don’t just get to celebrate Christmas and Easter, we get Eid too, and that really enriches our family life.”

The national survey found that 70% of the public were not aware of support services available for adoptive parents. The campaign highlights the range of adoption support services available which starts with preparation to adopt, and includes support groups, training, workshops, family days and specialised therapy tailored to families’ needs. There is also an Adoption Support Fund, set up by the Government, to pay for therapeutic services for adoptive children and their parents, as well as specific support for children with disabilities, including therapies and funding for specialised equipment. Adoption agencies provide ongoing support and advice to all their adoptive families.

If you’ve ever considered adopting and want to find out more about the children who wait the longest, find out more at youcanadopt.co.uk/alifelessordinary.



For more information, any interview requests, or questions, please contact the #YouCanAdopt press team on: adoption@freuds.com

To note, all parents featured in the film are real adoptive parents and the children are actors.

Extra data (ASGLB)

Of the 1,220 children waiting (who typically wait longest to be adopted):

  • 25% (470n) are aged 5 years and over
  • 17% (320n) are from an Ethnic Minority (excludes white minorities)
  • 6% (110n) have a disability
  • 43% (820n) are in a brother/sister group


About the research

  1. ASGLB Data: ASGLB Quarterly Data Collection, Q3 2021/22. Produced by the Children’s and Social Care Secretariat, delivered by Coram-I.
  2. National survey: the total sample size was 2,015 adults (aged 16+) across England. Fieldwork was undertaken between 13th May and 17th May 2022. The survey was carried out online. The figures have been weighted and are nationally representative, unless indicated otherwise. Opinion Matters abides by and employs members of the Market Research Society which is based on the ESOMAR principles. A copy of the dataset used can be provided on request.
  3. Adoption Network Survey: Conducted with 516 respondents on SurveyMonkey: adopters, potential adopters and those who work in adoption services between 19-25 May



[1] Survey conducted by Opinion Matters with 2,015 adults aged 16 and over in England between 13-17 May 2022.

[2] Adoption Network Survey: Conducted with 516 respondents on SurveyMonkey: adopters, potential adopters and those who work in adoption services between 19-25 May